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For the Inventor, By the Inventor

Bellevue, WA, United States of America

Brian Burdick

USPTO Granted Patents = 17

Average Co-Inventor Count = 4.4

ph-index = 10

Forward Citations = 325(Granted Patents)


Company Filing History:

goldMedal17 out of 54,638 
 
Microsoft Technology Licensing, LLC
 patents

Years Active: 2006-2017

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17 patents (USPTO):
1. 9852430 - Dynamic generation of advertisement text (2017-12-26),
2. 8788343 - Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising (2014-07-22),
3. 8589233 - Arbitrage broker for online advertising exchange (2013-11-19),
4. 8533049 - Value add broker for federated advertising exchange (2013-09-10),
5. 8214369 - System and method for indexing and prefiltering (2012-07-03),
6. 8189963 - Matching advertisements to visual media objects (2012-05-29),
7. 8103547 - Logocons: AD product for brand advertisers (2012-01-24),
8. 7983959 - Systems and methods for estimating placement positions of content items on a rendered page (2011-07-19),
9. 7698166 - Import/export tax to deal with ad trade deficits (2010-04-13),
10. 7689458 - Systems and methods for determining bid value for content items to be placed on a rendered page (2010-03-30),
11. 7640309 - System and method for providing instant messaging capability in conjuction with an online reference (2009-12-29),
12. 7574408 - Publisher unions (2009-08-11),
13. 7383280 - Data transformation to maintain detailed user information in a data warehouse (2008-06-03),
14. 7353464 - Hierarchical data navigation tool populated by a web service (2008-04-01),
15. 7296232 - Calendar control for selection of time periods to filter data (2007-11-13),

Title: Brian Burdick: Innovator in Dynamic Advertising Solutions

Introduction

Brian Burdick is a notable inventor based in Bellevue, WA (US), with a remarkable portfolio of 17 patents. His work primarily focuses on enhancing the efficiency and effectiveness of online advertising through innovative technologies.

Latest Patents

Among his latest patents, Burdick has developed systems and methods for the dynamic generation of advertisement text. This invention allows for the customization of core text associated with advertisements based on attributes provided by advertisers or users. If customization is deemed necessary, the core text is modified accordingly. Additionally, he has created a system for price determination and inventory allocation based on spot and futures markets for online advertising. This method facilitates the establishment of a true market value for online advertisements by dynamically setting ad prices based on market data.

Career Highlights

Burdick is currently employed at Microsoft Technology Licensing, LLC, where he continues to contribute to advancements in advertising technology. His innovative approaches have significantly impacted how advertisements are generated and priced in the digital marketplace.

Collaborations

Some of his notable coworkers include Christopher A Meek and Li Erran Li, who collaborate with him on various projects within the realm of advertising technology.

Conclusion

Brian Burdick's contributions to the field of online advertising through his patents and innovative solutions demonstrate his commitment to enhancing the advertising landscape. His work continues to influence how advertisements are created and valued in the digital age.

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