Brian Burdick

This inventor holds 17 USPTO granted patents, primarily in Online Advertising. Top assignee: Microsoft Technology Licensing, LLC. Active years: 2006-2017.

IDiyas Innovation Intelligence. (2026). Inventor Profile: Brian Burdick. Retrieved from https://idiyas.com/inventor/brian-burdick

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

Calculating rank

USPTO Granted Patents = 17

% Patents Active = 41.2

Average Co-Inventor Count = 4.4

ph-index = 10

Forward Citations = 326(Granted Patents)

Company Filing History:

17 out of 56,318

Microsoft Technology Licensing, LLC

patents

Years Active: 2006-2017

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Areas of Expertise:

Advertisement Generation

Bid Value Determination

Inventory Allocation

Online Advertising Exchange

Data Transformation

Visual Media Matching

User Information Management

Hierarchical Data Navigation

Instant Messaging Capability

Content Item Placement

Tax Trade Deficits

Publisher Unions

17 patents (USPTO):Sort by Forward CitationsExplore Patents

1. 9852430 - Dynamic generation of advertisement text (2017-12-26),

2. 8788343 - Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising (2014-07-22),

3. 8589233 - Arbitrage broker for online advertising exchange (2013-11-19),

4. 8533049 - Value add broker for federated advertising exchange (2013-09-10),

5. 8214369 - System and method for indexing and prefiltering (2012-07-03),

6. 8189963 - Matching advertisements to visual media objects (2012-05-29),

7. 8103547 - Logocons: AD product for brand advertisers (2012-01-24),

8. 7983959 - Systems and methods for estimating placement positions of content items on a rendered page (2011-07-19),

9. 7698166 - Import/export tax to deal with ad trade deficits (2010-04-13),

10. 7689458 - Systems and methods for determining bid value for content items to be placed on a rendered page (2010-03-30),

11. 7640309 - System and method for providing instant messaging capability in conjuction with an online reference (2009-12-29),

12. 7574408 - Publisher unions (2009-08-11),

13. 7383280 - Data transformation to maintain detailed user information in a data warehouse (2008-06-03),

14. 7353464 - Hierarchical data navigation tool populated by a web service (2008-04-01),

15. 7296232 - Calendar control for selection of time periods to filter data (2007-11-13),

Title: Brian Burdick: Innovator in Dynamic Advertising Solutions

Introduction

Brian Burdick is a notable inventor based in Bellevue, WA (US), with a remarkable portfolio of 17 patents. His work primarily focuses on enhancing the efficiency and effectiveness of online advertising through innovative technologies.

Latest Patents

Among his latest patents, Burdick has developed systems and methods for the dynamic generation of advertisement text. This invention allows for the customization of core text associated with advertisements based on attributes provided by advertisers or users. If customization is deemed necessary, the core text is modified accordingly. Additionally, he has created a system for price determination and inventory allocation based on spot and futures markets for online advertising. This method facilitates the establishment of a true market value for online advertisements by dynamically setting ad prices based on market data.

Career Highlights

Burdick is currently employed at Microsoft Technology Licensing, LLC, where he continues to contribute to advancements in advertising technology. His innovative approaches have significantly impacted how advertisements are generated and priced in the digital marketplace.

Collaborations

Some of his notable coworkers include Christopher A Meek and Li Erran Li, who collaborate with him on various projects within the realm of advertising technology.

Conclusion

Brian Burdick's contributions to the field of online advertising through his patents and innovative solutions demonstrate his commitment to enhancing the advertising landscape. His work continues to influence how advertisements are created and valued in the digital age.

Profile summary based on public USPTO records.

Data Sources: USPTO Patent Grant XML, Patent Center, EPO & CIPO • Normalized by IDiyas Innovation Graph. Methodology & provenance architecturePlease report any incorrect information to [email protected]