The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 19, 2013
Filed:
Jun. 15, 2007
Gary W. Flake, Bellevue, WA (US);
Brett D. Brewer, Sammamish, WA (US);
Christopher A. Meek, Kirkland, WA (US);
David Max Chickering, Bellevue, WA (US);
Jody D. Biggs, Redmond, WA (US);
Ewa Dominowska, Kirkland, WA (US);
Brian Burdick, Bellevue, WA (US);
Gary W. Flake, Bellevue, WA (US);
Brett D. Brewer, Sammamish, WA (US);
Christopher A. Meek, Kirkland, WA (US);
David Max Chickering, Bellevue, WA (US);
Jody D. Biggs, Redmond, WA (US);
Ewa Dominowska, Kirkland, WA (US);
Brian Burdick, Bellevue, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.