The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 10, 2013
Filed:
Jun. 13, 2007
Gary W. Flake, Bellevue, WA (US);
Brett D. Brewer, Sammamish, WA (US);
Christopher A. Meek, Kirkland, WA (US);
David Max Chickering, Bellevue, WA (US);
Jody D. Biggs, Redmond, WA (US);
Ewa Dominowska, Kirkland, WA (US);
Brian Burdick, Bellevue, WA (US);
Gary W. Flake, Bellevue, WA (US);
Brett D. Brewer, Sammamish, WA (US);
Christopher A. Meek, Kirkland, WA (US);
David Max Chickering, Bellevue, WA (US);
Jody D. Biggs, Redmond, WA (US);
Ewa Dominowska, Kirkland, WA (US);
Brian Burdick, Bellevue, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.