The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 03, 2012
Filed:
Dec. 09, 2004
Brian Burdick, Bellevue, WA (US);
Joshua J. Forman, Somerville, MA (US);
Kevin P. Kornelson, Redmond, WA (US);
Murali Vajjiravel, Sammamish, WA (US);
Rajeev Prasad, Kirkland, WA (US);
Brian Burdick, Bellevue, WA (US);
Joshua J. Forman, Somerville, MA (US);
Kevin P. Kornelson, Redmond, WA (US);
Murali Vajjiravel, Sammamish, WA (US);
Rajeev Prasad, Kirkland, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A method and system are provided for selecting advertisements for presentation to a user in response to a user search query. The system may include a keyword server for parsing the user search query and an index server for receiving the parsed search query. The index server may include an index of advertising phrases and pre-filtering components for comparing index entries to the parsed user search query in order to discard non-matching index entries and locate matching entries. The pre-filtering components may include either a phrase length pre-filtering component or a word hash pre-filtering component. The system may additionally include a listing server for sorting through the matching entries located by the index server and further filtering the matching entries for retrieval and presentation to the user.