The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 29, 2012

Filed:

Nov. 13, 2007
Applicants:

LI LI, Issaquah, WA (US);

Brian Burdick, Bellevue, WA (US);

Sachin Dhawan, Redmond, WA (US);

Ewa Dominowska, Kirkland, WA (US);

Inventors:

Li Li, Issaquah, WA (US);

Brian Burdick, Bellevue, WA (US);

Sachin Dhawan, Redmond, WA (US);

Ewa Dominowska, Kirkland, WA (US);

Assignee:

Microsoft Corporation, Redmond, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06K 9/00 (2006.01); G06K 9/54 (2006.01); G06K 9/60 (2006.01); H04N 1/00 (2006.01); G06F 7/00 (2006.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

Systems, methods, and computer-readable media for matching a visual media object to an advertisement are provided. Embodiments of the present invention include receiving un-categorized visual media objects, automatically categorizing received visual media objects into subject-matter categories using image recognition technology, and retrieving advertisements assigned to the same subject-matter category for presentation in association therewith.


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