The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 22, 2014
Filed:
Feb. 15, 2007
Brian Burdick, Bellevue, WA (US);
Yusuf I. Mehdi, Mercer Island, WA (US);
Tarek Najm, Kirkland, WA (US);
Ewa Dominowska, Kirkland, WA (US);
Jody D. Biggs, Redmond, WA (US);
Brian Burdick, Bellevue, WA (US);
Yusuf I. Mehdi, Mercer Island, WA (US);
Tarek Najm, Kirkland, WA (US);
Ewa Dominowska, Kirkland, WA (US);
Jody D. Biggs, Redmond, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.