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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 7983959 B1

PDFFull Text
Date of Patent:
Jul. 19, 2011

Filed:

Nov. 30, 2004

Systems and methods for estimating placement positions of content items on a rendered page

Applicants:

David M. Chickering, Bellevue, WA (US);

Christopher A. Meek, Kirkland, WA (US);

David E. Heckerman, Bellevue, WA (US);

Brian Burdick, Bellevue, WA (US);

LI LI, Issaquah, WA (US);

Murali Vajjiravel, Sammamish, WA (US);

Ying LI, Bellevue, WA (US);

Rajeev Prasad, Kirkland, WA (US);

Raxit A. Kagalwala, Issaquah, WA (US);

Tarek Najm, Kirkland, WA (US);

Sachin Dhawan, Redmond, WA (US);

Inventors:

David M. Chickering, Bellevue, WA (US);

Christopher A. Meek, Kirkland, WA (US);

David E. Heckerman, Bellevue, WA (US);

Brian Burdick, Bellevue, WA (US);

Li Li, Issaquah, WA (US);

Murali Vajjiravel, Sammamish, WA (US);

Ying Li, Bellevue, WA (US);

Rajeev Prasad, Kirkland, WA (US);

Raxit A. Kagalwala, Issaquah, WA (US);

Tarek Najm, Kirkland, WA (US);

Sachin Dhawan, Redmond, WA (US);

Assignee:

Microsoft Corporation, Redmond, WA (US);

Attorney:

Shook Hardy & Bacon L.L.P.

Primary Examiner:

Michael A Misiaszek

Int. Cl.
CPC ...
G06Q 30/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

Find Patent Forward Citations

Chickering, David. (2011). Systems and methods for estimating placement positions of content items on a rendered page (U.S. Patent No. 7983959). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/7983959

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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