Microsoft Technology Licensing, LLC

Brian Burdick

Christopher A Meek

Li Erran Li

Ewa Dominowska

Ying Li

Tarek Najm

Rajeev Prasad

Jody D Biggs

Murali Vajjiravel

Kevin Paul Kornelson

Gary William Flake

David Maxwell Chickering

Brett David Brewer

David Max Chickering

Sachin Dhawan

David Earl Heckerman

Teresa Mah

Raxit A Kagalwala

Abhijit Kundu

Paul D Clark

Ming Zhou

Zhaohui Tang

Chin-Yew Lin

Cheng Niu

Joshua J Forman

Hrishikesh Bal

Yusuf I Mehdi

Systems, methods, and computer-readable media for dynamically generating text associated with an advertisement are provided. Core text associated with an advertisement is received from an advertiser, as is at least one attribute relevant to the advertiser and/or a user. Based upon the received attribute(s), it is determined whether customization of the core text is desired. If customization is desired, the core text is modified and presented in association with the advertisement. If customization is not desired, the core text is presented in association with the advertisement. In one embodiment, target advertisement placement information may also be utilized to determine whether customization of the core text is desired.

Dynamic generation of advertisement text

The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.

Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising

For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

Arbitrage broker for online advertising exchange

For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.

Value add broker for federated advertising exchange

A method and system are provided for selecting advertisements for presentation to a user in response to a user search query. The system may include a keyword server for parsing the user search query and an index server for receiving the parsed search query. The index server may include an index of advertising phrases and pre-filtering components for comparing index entries to the parsed user search query in order to discard non-matching index entries and locate matching entries. The pre-filtering components may include either a phrase length pre-filtering component or a word hash pre-filtering component. The system may additionally include a listing server for sorting through the matching entries located by the index server and further filtering the matching entries for retrieval and presentation to the user.

System and method for indexing and prefiltering

Systems, methods, and computer-readable media for matching a visual media object to an advertisement are provided. Embodiments of the present invention include receiving un-categorized visual media objects, automatically categorizing received visual media objects into subject-matter categories using image recognition technology, and retrieving advertisements assigned to the same subject-matter category for presentation in association therewith.

Matching advertisements to visual media objects

Logocons provide a new online advertising product for brand advertisers. During a computing session especially with consumer-generated content, brand names may be replaced or supplemented with logocons in web pages, files, documents, or other online writings as a form of branding. Written information in the computing session is sent to a parsing or searching engine that searches for particular text corresponding to the brand name. The text is replaced or supplemented with a logocon. A user then views the enhanced information containing the logocon but has the option of prohibiting the logocon from appearing in the information.

Logocons: AD product for brand advertisers

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

Systems and methods for estimating placement positions of content items on a rendered page

For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

Import/export tax to deal with ad trade deficits

Systems and methods for determining bid value for content items to be placed on a rendered page

Methods for providing instant messaging capability in conjunction with an online reference is provided. In one embodiment, the method may include receiving an indication to initiate display of online content, selecting at least one reference in response to the indication, the at least one reference being associated with a source, and displaying the at least one reference in association with an instant messaging enablement indicator. If desired, the instant messaging enablement indicator may be different depending upon whether the source associated with the at least one reference is not instant messaging enabled, is instant messaging enabled but not currently online, and is instant messaging enabled and currently online. Accordingly, the method may further include determining if the source associated with the at least one selected reference is instant messaging enabled and, if so, determining if the source is currently capable of at least one of receiving and transmitting instant messages.

System and method for providing instant messaging capability in conjuction with an online reference

A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.

Publisher unions

Transforming data prior to loading the data into a data warehouse. Software of the invention partitions data records received from a plurality of servers and performs sequential file management operations and identifier management operations on each of the partitions prior to loading the data records into the data warehouse. Data records transformed according to the invention are easier to load into the data warehouse and easier to manipulate after loading. The invention enables analysis and data mining of tens of terabytes of user level detail data and summary data.

Data transformation to maintain detailed user information in a data warehouse

A method of navigating data associated with a plurality of nodes in a hierarchy stored in a database. The nodes are organized in a plurality of levels of the hierarchy where each node has a label. Software of the invention requests and receives a set of labels associated with one or more nodes in one or more levels in the hierarchy from the database. The software displays a visual representation of the hierarchy to a user including the received labels. A user select a plurality of the displayed labels from any level in the hierarchy to process data associated with the nodes corresponding to the selected labels.

Hierarchical data navigation tool populated by a web service

The invention is directed to filtering data in a database with a calendar user interface. The invention returns data associated with time periods selected by the user. In particular, the calendar user interface provides options to the user to individually select a range or non-contiguous time periods and to specify time periods relative to a current time period where the relative time periods are internally converted to fixed time periods.

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Bellevue, WA, United States of America

Brian Burdick