The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 26, 2017
Filed:
Oct. 03, 2006
Ming Zhou, Beijing, CN;
Cheng Niu, Beijing, CN;
Zhaohui Tang, Bellevue, WA (US);
Ying LI, Bellevue, WA (US);
Chin-yew Lin, Beijing, CN;
LI LI, Issaquah, WA (US);
Brian Burdick, Bellevue, WA (US);
Ming Zhou, Beijing, CN;
Cheng Niu, Beijing, CN;
Zhaohui Tang, Bellevue, WA (US);
Ying Li, Bellevue, WA (US);
Chin-Yew Lin, Beijing, CN;
Li Li, Issaquah, WA (US);
Brian Burdick, Bellevue, WA (US);
MICROSOFT TECHNOLOGY LICENSING, LLC, Redmond, WA (US);
Abstract
Systems, methods, and computer-readable media for dynamically generating text associated with an advertisement are provided. Core text associated with an advertisement is received from an advertiser, as is at least one attribute relevant to the advertiser and/or a user. Based upon the received attribute(s), it is determined whether customization of the core text is desired. If customization is desired, the core text is modified and presented in association with the advertisement. If customization is not desired, the core text is presented in association with the advertisement. In one embodiment, target advertisement placement information may also be utilized to determine whether customization of the core text is desired.