Location History:
- Redmond, WA (US) (2012)
- Beijing, CN (2010 - 2017)
Company Filing History:
Years Active: 2010-2017
Title: Cheng Niu: Innovator in Dynamic Advertising and Multilingual Search Technologies
Introduction
Cheng Niu is a prominent inventor based in Beijing, China. He has made significant contributions to the fields of advertising technology and multilingual web search. With a total of 7 patents to his name, Niu's work has had a substantial impact on how advertisements are generated and how documents are ranked across different languages.
Latest Patents
One of Cheng Niu's latest patents is focused on the dynamic generation of advertisement text. This patent outlines systems, methods, and computer-readable media for dynamically generating text associated with an advertisement. The process involves receiving core text from an advertiser along with relevant attributes. Based on these attributes, it is determined whether customization of the core text is necessary. If customization is desired, the core text is modified accordingly. If not, the original core text is presented with the advertisement. Additionally, target advertisement placement information may be utilized to inform the customization decision.
Another notable patent is the joint ranking model for multilingual web search. This invention involves building a classifier to rank documents in various languages based on their similarity to other documents and their relevance to a given query. A joint ranking model, such as one based on a Boltzmann machine, is employed to represent content similarity among documents. This model helps in determining the joint relevance probability for a set of documents, leveraging relevant documents from one language to enhance the relevance estimation for documents in different languages.
Career Highlights
Cheng Niu is currently employed at Microsoft Technology Licensing, LLC, where he continues to innovate and develop new technologies. His work at Microsoft has allowed him to collaborate with other talented individuals in the field, further enhancing the impact of his inventions.
Collaborations
Some of Cheng Niu's notable coworkers include Ming Zhou and Lei Shi. Their collaborative efforts have contributed to the advancement of technologies in advertising and search algorithms.
Conclusion
Cheng Niu's contributions to dynamic advertising and multilingual search technologies demonstrate his innovative spirit and commitment to advancing these fields. His patents reflect a deep understanding of user needs and technological possibilities, making him a significant figure in the world of invention.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.