Company Filing History:
Years Active: 2014-2019
Title: Innovations of Wing Chit Mak
Introduction
Wing Chit Mak is a prominent inventor based in Los Angeles, CA. She has made significant contributions to the field of media technology, holding a total of 10 patents. Her work focuses on enhancing user experience in media consumption and advertising.
Latest Patents
One of her latest patents is titled "Media player configuration to provide viewing data feedback." This invention involves a method that transmits configuration information, including a set of events that define when a media program player should send information regarding playback of an advertisement during an advertisement break. The method also transmits advertising control options to the user device, allowing users to select control options that manage the sending of advertisements during breaks. Additionally, the method captures advertisement viewing data based on user interactions and events occurring in the media program player.
Another notable patent is the "Ad inventory management system." This system accurately estimates ad inventory in an online video streaming environment by handling interdependencies among targeted attributes. The estimation process involves determining a probability distribution from electronic data records of ad impressions and populating an electronic data structure with data relating to different combinations of targeted attributes. This innovative approach allows for more effective forecasting of available impressions for ad campaigns.
Career Highlights
Wing Chit Mak is currently employed at Hulu, LLC, where she continues to innovate in the media technology space. Her work has significantly impacted how advertisements are managed and delivered in streaming services.
Collaborations
She has collaborated with notable colleagues, including Jean-Paul Colaco and Richard W. Tom, contributing to the advancement of technology in her field.
Conclusion
Wing Chit Mak's innovative patents and contributions to media technology demonstrate her expertise and commitment to enhancing user experiences in advertising and media consumption. Her work continues to shape the future of how we interact with media.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.