The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 09, 2014
Filed:
Mar. 29, 2011
Eugene Chuan-huai Wei, Los Angeles, CA (US);
Peter E. Sargent, Santa Monica, CA (US);
Hua Zheng, Beijing, CN;
Chaitanya Laxminarayan, Austin, TX (US);
Wing Chit Mak, Los Angeles, CA (US);
Eugene Chuan-Huai Wei, Los Angeles, CA (US);
Peter E. Sargent, Santa Monica, CA (US);
Hua Zheng, Beijing, CN;
Chaitanya Laxminarayan, Austin, TX (US);
Wing Chit Mak, Los Angeles, CA (US);
Hulu, LLC, Santa Monica, CA (US);
Abstract
A processing workflow method, system, and computer program product provide the ability; to recommend alternative programming during playback of a source media program. A media program player plays the source media program to a first viewer and provides information regarding the first viewer to a recommendation engine. The recommendation engine calculates and sends the media player a list of recommended media program candidates (including identifications of the candidates) based on the information. Prior to reaching an advertising break in the source media program, the media player transmits a request (including the identifications) for an advertisement to an advertising server and in response, receives an advertisement that is played to the first viewer during the advertising break.