The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 15, 2016
Filed:
Sep. 27, 2011
Jason A. Kilar, Santa Monica, CA (US);
Brian Soebekti, Los Angeles, CA (US);
Thomas C. Tate, Venice, CA (US);
Wing Chit Mak, Los Angeles, CA (US);
Richard W. Tom, Marina Del Rey, CA (US);
Eric I. Feng, Menlo Park, CA (US);
Hua Zheng, Beijing, CN;
Jean-paul Colaco, Manhattan Beach, CA (US);
Xin Jin, Beijing, CN;
Jason A. Kilar, Santa Monica, CA (US);
Brian Soebekti, Los Angeles, CA (US);
Thomas C. Tate, Venice, CA (US);
Wing Chit Mak, Los Angeles, CA (US);
Richard W. Tom, Marina Del Rey, CA (US);
Eric I. Feng, Menlo Park, CA (US);
Hua Zheng, Beijing, CN;
Jean-Paul Colaco, Manhattan Beach, CA (US);
Xin Jin, Beijing, CN;
HULU, LLC, Santa Monica, CA (US);
Abstract
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements. In one embodiment, the method receives an identification of the media program to be sent to the user device, transmits metadata defining an advertising break having at least one advertisement opportunity within the media program, at the advertisement opportunity, transmits advertising control options, receives a user selection for the advertising control options, sends the advertisement to the user device according to the user selection for the advertising control options, receives advertising viewing data describing the streaming of the advertisement to the user device, and stores the advertisement viewing data.