The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 10, 2019
Filed:
Feb. 24, 2016
Hulu, Llc, Santa Monica, CA (US);
Jason A. Kilar, Santa Monica, CA (US);
Brian Soebekti, Toronto, CA;
Thomas C. Tate, Venice, CA (US);
Wing Chit Mak, Los Angeles, CA (US);
Richard W. Tom, Marina Del Rey, CA (US);
Eric I. Feng, Menlo Park, CA (US);
Hua Zheng, Beijing, CN;
Jean-Paul Colaco, Manhattan Beach, CA (US);
Xin Jin, Beijing, CN;
HULU, LLC., Santa Monica, CA (US);
Abstract
A method transmits configuration information including a set of events that define when a media program player should send information regarding playback of an advertisement during an advertisement break in a media program. Also, the method transmits, to the user device, advertising control options configured to be output on the user device. A user selection for a control option in the advertising control options is received from the user device, wherein the control option controls sending of an advertisement to the user device during the advertisement break. The method then receives advertisement viewing data describing a viewing of the advertisement on the user device, wherein sending of the advertisement viewing data by the media program player is triggered based on an event in the set of events occurring at the media program player.