The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 30, 2014
Filed:
Oct. 26, 2012
Applicant:
Hulu, Llc, Santa Monica, CA (US);
Inventors:
Wing Chit Mak, Los Angeles, CA (US);
Tony T. Zhang, San Diego, CA (US);
Assignee:
Hulu, LLC, Santa Monica, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/234 (2011.01); G06Q 30/02 (2012.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/23424 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0241 (2013.01);
Abstract
In a streaming video system with included video ad breaks, a pacing component allocates ads to particular ad breaks so as to pace the distribution of ads over a defined ad campaign period according to a pacing protocol using discrete time bins. A curve fitting algorithm may be used to provide increased or adjustable granularity of time bins used in the pacing protocol.