The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 23, 2015
Filed:
Oct. 23, 2012
Applicant:
Hulu, Llc, Santa Monica, CA (US);
Inventor:
Wing Chit Mak, Los Angeles, CA (US);
Assignee:
HULU, LLC, Santa Monica, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/845 (2011.01); H04N 21/234 (2011.01); H04N 21/433 (2011.01); H04N 21/262 (2011.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/431 (2011.01); H04N 21/44 (2011.01); H04N 21/475 (2011.01); H04N 21/482 (2011.01); H04N 21/6543 (2011.01); H04N 21/6587 (2011.01); H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04H 20/10 (2008.01); H04H 20/38 (2008.01); H04H 20/82 (2008.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
H04N 21/8456 (2013.01); H04N 21/23424 (2013.01); H04N 21/4331 (2013.01); H04N 21/26241 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/4316 (2013.01); H04N 21/44008 (2013.01); H04N 21/4755 (2013.01); H04N 21/4826 (2013.01); H04N 21/6543 (2013.01); H04N 21/6587 (2013.01); H04N 21/812 (2013.01); H04N 21/8173 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0257 (2013.01); H04H 20/10 (2013.01); H04H 20/38 (2013.01); H04H 20/82 (2013.01); H04L 65/4084 (2013.01); H04L 65/602 (2013.01);
Abstract
During or prior to streaming of video content to a client device, a server provides data configuring an interactive object on the client device. When activated by user input, the interactive object enables a user to select one or more video ads to be streamed to the client device during an upcoming ad break, during play of the streaming video. The interactive object enables the user to perform the selection without interrupting viewing of the video.