The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 31, 2015
Filed:
Sep. 27, 2011
Jason A. Kilar, Santa Monica, CA (US);
Jessica Page Ivy, Venice, CA (US);
Wing Chit Mak, Los Angeles, CA (US);
Richard W. Tom, Marina Del Rey, CA (US);
Robert Masao Wong, Los Angeles, CA (US);
Bryon Edward Schafer, Los Angeles, CA (US);
Hua Zheng, Beijing, CN;
Jean-paul Colaco, Manhattan Beach, CA (US);
Brian Soebekti, Toronto, CA;
Jason A. Kilar, Santa Monica, CA (US);
Jessica Page Ivy, Venice, CA (US);
Wing Chit Mak, Los Angeles, CA (US);
Richard W. Tom, Marina Del Rey, CA (US);
Robert Masao Wong, Los Angeles, CA (US);
Bryon Edward Schafer, Los Angeles, CA (US);
Hua Zheng, Beijing, CN;
Jean-Paul Colaco, Manhattan Beach, CA (US);
Brian Soebekti, Toronto, CA;
Hulu, LLC, Santa Monica, CA (US);
Abstract
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to interrupt the playback of the advertisement and continue with the playback of the media program with no further advertisements, or to interrupt the playback of the advertisement to substitute a different version of the advertisement.