Hans Marius Holtan

USPTO Granted Patents = 12 (Patent Applications = 2)

Average Co-Inventor Count = 2.6

ph-index = 5

Forward Citations = 350(Granted Patents)

Company Filing History:

Years Active: 2012-2024

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12 patents (USPTO):Sort by Forward Citations

Abstract keywords

1. 12175498 - Systems and methods for determining bids for placing advertisements (2024-12-24),

2. 12062065 - Systems and methods for allocating electronic advertising opportunities (2024-08-13),

3. 11715133 - Systems and methods for determining bids for placing advertisements (2023-08-01),

4. 11062351 - Systems and methods for allocating electronic advertising opportunities (2021-07-13),

5. 10860949 - Feature transformation of event logs in machine learning (2020-12-08),

6. 10672035 - Systems and methods for optimizing advertising spending using a user influenced advertisement policy (2020-06-02),

7. 8655695 - Systems and methods for generating expanded user segments (2014-02-18),

8. 8583487 - Method and system for media initialization via data sharing (2013-11-12),

9. 8566207 - Systems and methods for determining bids for placing advertisements (2013-10-22),

10. 8504411 - Systems and methods for online user profiling and segmentation (2013-08-06),

11. 8301497 - Method and system for media initialization via data sharing (2012-10-30),

12. 8175950 - Systems and methods for determining bids for placing advertisements (2012-05-08),

Title: Innovations by Hans Marius Holtan

Introduction

Hans Marius Holtan is a notable inventor based in San Jose, California. He has made significant contributions to the field of advertising technology, holding a total of 12 patents. His work focuses on systems and methods that enhance the efficiency of placing advertisements in electronic marketplaces.

Latest Patents

Holtan's latest patents include innovative systems and methods for determining bids for placing advertisements. These systems provide a method for calculating the option value of maintaining an advertisement in available advertising space. This option value is based on expected profits and the estimated future value of the advertisement, which is then used to calculate the bid price for placing the advertisement. Another significant patent involves systems and methods for allocating electronic advertising opportunities. This invention includes a comprehensive approach to collecting advertising spaces and media inventory, receiving bid prices, and allocating advertising impressions based on a qualified advertisement ranking.

Career Highlights

Throughout his career, Holtan has worked with prominent companies such as AOL Advertising Inc. and Verizon Media Inc. His experience in these organizations has allowed him to develop and refine his innovative ideas in the advertising sector.

Collaborations

Holtan has collaborated with notable professionals in the industry, including Michael Jan Grebeck and Ali Nasiri Amini. These collaborations have contributed to the advancement of his projects and the successful implementation of his inventions.

Conclusion

Hans Marius Holtan is a distinguished inventor whose work in advertising technology has led to numerous patents and innovations. His contributions continue to shape the landscape of electronic advertising, making him a key figure in the industry.

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2 patents pending:

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1 patent pending (EPO):

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