The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 06, 2013

Filed:

Sep. 14, 2009
Applicants:

Pero Subasic, Mountain View, CA (US);

Hans Marius Holtan, San Jose, CA (US);

Robert S. Cabacungan, Haymarket, VA (US);

Manu Shukla, Sterling, VA (US);

Rohan A. Mehta, Mountain View, CA (US);

Jay L. Chang, Potomac, MD (US);

Kenin A. H. Coloma, Sunnyvale, CA (US);

Neil Cohen, Oak Hill, VA (US);

Brian Whitney, Reston, VA (US);

Jaimyoung Kwon, Alameda, CA (US);

Yan Qu, Cupertino, CA (US);

Inventors:

Pero Subasic, Mountain View, CA (US);

Hans Marius Holtan, San Jose, CA (US);

Robert S. Cabacungan, Haymarket, VA (US);

Manu Shukla, Sterling, VA (US);

Rohan A. Mehta, Mountain View, CA (US);

Jay L. Chang, Potomac, MD (US);

Kenin A. H. Coloma, Sunnyvale, CA (US);

Neil Cohen, Oak Hill, VA (US);

Brian Whitney, Reston, VA (US);

Jaimyoung Kwon, Alameda, CA (US);

Yan Qu, Cupertino, CA (US);

Assignee:

AOL Advertising Inc., Dulles, VA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

A computer-implemented method is provided for managing online user profiles. The method includes receiving information about online activity of a user, the information including at least a unique user ID and a URL requested by the user; fetching textual content associated with the URL requested by the user; generating one or more keywords based on the textual content; and generating or updating a user profile of the user to include the one or more keywords. A system for managing online user profiles is also provided.


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