The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 18, 2014
Filed:
May. 07, 2010
Yan Qu, Cupertino, CA (US);
Jing Wang, San Jose, CA (US);
Yang Sun, Sunnyvale, CA (US);
Hans Marius Holtan, San Jose, CA (US);
Yan Qu, Cupertino, CA (US);
Jing Wang, San Jose, CA (US);
Yang Sun, Sunnyvale, CA (US);
Hans Marius Holtan, San Jose, CA (US);
AOL Advertising Inc., New York, NY (US);
Abstract
Systems and methods are disclosed for generating an expanded user segment based on a target segment of users associated with a specified target feature. In one implementation, a method is provided that includes receiving information about online activity by a set of users, the information including a unique user ID associated with each of the set of users; extracting from the received information, data about the set of users who are associated with the specified target feature; specifying one or more independent features relevant to a user association with the specified target feature; building a model that represents the probability of any user being associated with the specified target feature, based on the extracted data and the independent features; and using the model to score a network population of users relative to the specified feature, based on information received about online activity by the network population of users.