The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 13, 2021
Filed:
Nov. 15, 2007
Hans Marius Holtan, San Jose, CA (US);
Hans Marius Holtan, San Jose, CA (US);
Verizon Media Inc., New York, NY (US);
Abstract
A system, apparatus, and method are presented for allocating for allocating advertisements for display are provided that include collecting a plurality of advertising spaces, each advertising space having at least one associated advertising space variable; collecting a media inventory, the media inventory comprising a plurality of advertisements, each advertisement having at least one associated advertisement variable; receiving a bid price and a target inventory percentage for each advertisement: receiving a request for an advertisement to be placed at a specified advertising space; identifying advertisements in the media inventory that are qualified to receive an impression at the specified advertising space; creating a qualified advertisement ranking by sorting the qualified advertisements by bid price; selecting advertisements from the qualified advertisement ranking until the sum of target inventory percentages of selected advertisements is equal to or greater than 100 percent; and allocating advertising impressions to the selected advertisements.