The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 22, 2013
Filed:
May. 07, 2012
Michael J. Grebeck, San Francisco, CA (US);
Ali Nasiri Amini, Sunnyvale, CA (US);
Aaron E. Flores, Mountain View, CA (US);
Jose Carlos Garcia Franco, Mountain View, CA (US);
Hans Marius Holtan, San Jose, CA (US);
Robert Alden Luenberger, Los Altos, CA (US);
Michael J. Grebeck, San Francisco, CA (US);
Ali Nasiri Amini, Sunnyvale, CA (US);
Aaron E. Flores, Mountain View, CA (US);
Jose Carlos Garcia Franco, Mountain View, CA (US);
Hans Marius Holtan, San Jose, CA (US);
Robert Alden Luenberger, Los Altos, CA (US);
AOL Advertising Inc., Baltimore, MD (US);
Abstract
Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.