The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 02, 2020
Filed:
Mar. 15, 2013
Systems and methods for optimizing advertising spending using a user influenced advertisement policy
Oath (Americas) Inc., Dulles, VA (US);
Hans Marius Holtan, San Jose, CA (US);
Verizon Media Inc., New York, NY (US);
Abstract
Systems and methods are disclosed for generating an optimized bid value for an advertisement relating to a product. In one implementation, a computerized-method is provided for receiving information about online activity by a plurality of users, the information including a user ID associated with each of the plurality of users. The method may also include extracting a feature set corresponding to purchasing users, the purchasing users being a subset of the plurality of users who have purchased the product. The method may further include generating a model that represents the extracted feature sets of the purchasing users, based on the extracted data, calculating a reward function according to the generated model, and generating an optimized bid value for the advertisement according to the calculated reward function, the optimized bid value representing the difference between a value of displaying the advertisement, and a value of not displaying the advertisement.