The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 12, 2013
Filed:
Sep. 14, 2012
Ali Nasiri Amini, Sunnyvale, CA (US);
Michael Jan Grebeck, San Francisco, CA (US);
Aaron E. Flores, Mountain View, CA (US);
Alireza Darvish, Sunnyvale, CA (US);
Hans Marius Holtan, San Jose, CA (US);
Robert Alden Luenberger, Los Altos, CA (US);
Ali Nasiri Amini, Sunnyvale, CA (US);
Michael Jan Grebeck, San Francisco, CA (US);
Aaron E. Flores, Mountain View, CA (US);
Alireza Darvish, Sunnyvale, CA (US);
Hans Marius Holtan, San Jose, CA (US);
Robert Alden Luenberger, Los Altos, CA (US);
AOL Advertising Inc., New York, NY (US);
Abstract
A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.