Alireza Darvish

Title: Alireza Darvish: Innovator in Media Performance Estimation

Introduction

Alireza Darvish is a notable inventor based in Sunnyvale, CA. He has made significant contributions to the field of media performance estimation, holding a total of 3 patents. His work focuses on improving advertising space inventory through innovative methods and systems.

Latest Patents

One of Alireza Darvish's latest patents is titled "Method and system for media initialization via data sharing." This invention involves a method, apparatus, and computer-readable medium that estimates media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. It subsequently estimates the mean revenue per impression (RPI) of the selected media cell and defines an initial estimate of the RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate with performance data associated with the target media cell.

Career Highlights

Throughout his career, Alireza has worked with prominent organizations, including AOL Advertising Inc. and the University of North Carolina at Charlotte. His experience in these institutions has allowed him to refine his skills and contribute to advancements in media performance estimation.

Collaborations

Alireza has collaborated with several professionals in his field, including Ali Nasiri Amini and Michael Jan Grebeck. These collaborations have further enriched his work and expanded his impact on the industry.

Conclusion

Alireza Darvish is a distinguished inventor whose innovative methods in media performance estimation have made a significant impact in the advertising sector. His contributions continue to shape the future of media analysis and performance optimization.