Shyamsundar Rajaram

USPTO Granted Patents = 12 (Patent Applications = 10)

Average Co-Inventor Count = 3.3

ph-index = 4

Forward Citations = 40(Granted Patents)

Location History:

San Francisco, WA (US) (2021)
San Francisco, CA (US) (2014 - 2023)

Company Filing History:

Hewlett-packard Development Company, L.p.

patents

4. 1 out of 89

Hewlett-packard Development, L.p.

patents

Years Active: 2014-2023

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12 patents (USPTO):Sort by Forward CitationsExplore Patents

1. 11631125 - Calculating bids for content items based on value of a product associated with the content item (2023-04-18),

2. 11610225 - Conversion optimization with long attribution window (2023-03-21),

3. 11348032 - Automated generation of machine learning models (2022-05-31),

4. 11157955 - Selecting content for presentation to online system users based on correlations between content accessed by users via third party systems and interactions with online system content (2021-10-26),

5. 11062360 - Optimizing conversion rates for impressions provided in a networking system (2021-07-13),

6. 10664866 - Conversion optimization with long attribution window (2020-05-26),

7. 10567235 - Utilizing multi-point optimization to improve digital content distribution (2020-02-18),

8. 10147041 - Compatibility prediction based on object attributes (2018-12-04),

9. 9141687 - Identification of data objects within a computer database (2015-09-22),

10. 8954893 - Visually representing a hierarchy of category nodes (2015-02-10),

11. 8661042 - Collaborative filtering with hashing (2014-02-25),

12. 8631017 - Collaborative filtering with hashing (2014-01-14),

Title: Shyamsundar Rajaram: Innovator in Online Advertising Technology

Introduction

Shyamsundar Rajaram is a prominent inventor based in San Francisco, CA. He has made significant contributions to the field of online advertising technology, holding a total of 12 patents. His innovative work focuses on optimizing ad bidding systems and conversion probabilities, which are crucial for enhancing user engagement and maximizing revenue for advertisers.

Latest Patents

One of Shyamsundar's latest patents involves a system for calculating bids for content items based on the value of a product associated with the content. This online system calculates bids for content items displayed to users by assessing the value of a product described in the content and the likelihood of a user purchasing that product. The system identifies impression opportunities for ad requests and computes expected conversion values and probabilities, allowing third-party systems to optimize for the value of each conversion.

Another notable patent addresses conversion optimization with a long attribution window. This online system utilizes an additive decomposition model to predict the probability of a predefined action occurring after an impression or click. It computes both short-term and long-term conversion probabilities, enabling advertisers to better understand user interactions and optimize their strategies accordingly.

Career Highlights

Shyamsundar has worked with leading technology companies, including Facebook, Inc. and Meta Platforms, Inc. His experience in these organizations has allowed him to refine his skills in developing advanced advertising technologies that drive user engagement and improve conversion rates.

Collaborations

Throughout his career, Shyamsundar has collaborated with talented individuals such as Zheng Chen and Robert Oliver Burns Zeldin. These partnerships have contributed to the innovative solutions he has developed in the online advertising space.

Conclusion

Shyamsundar Rajaram is a key figure in the realm of online advertising technology, with a strong portfolio of patents that reflect his expertise and innovative spirit. His work continues to influence the industry, paving the way for more effective advertising strategies and improved user experiences.

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