The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 18, 2020
Filed:
Feb. 20, 2018
Facebook, Inc., Menlo Park, CA (US);
Nimish Rameshbhai Shah, Cupertino, CA (US);
Raghavendra Rao Donamukkala, San Jose, CA (US);
Chinmay Deepak Karande, Cupertino, CA (US);
Shyamsundar Rajaram, San Francisco, CA (US);
Robert Oliver Burns Zeldin, Redwood City, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
The present disclosure is directed toward systems, methods, and non-transitory computer readable media that use multi-point optimization for delivery of digital content by way of a digital content distribution platform. In particular, one or more embodiments described herein receive a content item from a content provider to be displayed to users of the platform. The embodiments optimize delivery to obtain a first target event and determine metrics that delivery of the content item is expected to satisfy. If the actual metrics of delivery fail to satisfy the expected metrics, delivery is re-optimized to obtain either the first target event or a second target event.