The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 18, 2023
Filed:
Jun. 30, 2017
Meta Platforms, Inc., Menlo Park, CA (US);
Robert Oliver Burns Zeldin, Los Altos, CA (US);
Chinmay Deepak Karande, Mountain View, CA (US);
Shyamsundar Rajaram, San Francisco, CA (US);
Leon R. Cho, Santa Clara, CA (US);
Rami Mahdi, San Mateo, CA (US);
Sushma Nagesh Bannur, Cupertino, CA (US);
META PLATFORMS, INC., Menlo Park, CA (US);
Abstract
An online system calculates bids for content items to display to users based on the value of a product described in the content item and the likelihood of a viewing user purchasing the product. The online system identifies an impression opportunity for an ad request and computes an expected value of the conversion and a likelihood of the conversion. The online system computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow a third party system offering the product to optimize for the value of each conversion instead of the conversion rate.