The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 26, 2021
Filed:
Mar. 18, 2015
Facebook, Inc., Menlo Park, CA (US);
Feng Yan, Fremont, CA (US);
Shyamsundar Rajaram, San Francisco, WA (US);
Hao Zhang, Fremont, CA (US);
Lu Zheng, Palo Alto, CA (US);
Tianshi Gao, Fremont, CA (US);
David Michael Viner, Belmont, CA (US);
FACEBOOK, INC., Menlo Park, CA (US);
Abstract
An online system tracks stores information identifying content provided by third party systems and accessed by online system users as well as interactions with advertisements performed by online system users. When the online system identifies an opportunity to present an advertisement to a viewing user, the online system identifies content from third party systems accessed by the viewing user and content from third party systems accessed by additional online system users who interacted with advertisements. A score is computed for various advertisements based at least in part on correlations between content from third party systems accessed by the viewing user and content from third party systems accessed by additional online system users who interacted with advertisements. The online system selects candidate advertisements to evaluate for presentation to the viewing user based on the scores.