The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 04, 2018
Filed:
Jul. 14, 2015
Facebook, Inc., Menlo Park, CA (US);
Tianshi Gao, Fremont, CA (US);
Shyamsundar Rajaram, San Francisco, CA (US);
Stuart Michael Bowers, Menlo Park, CA (US);
Mircea Grecu, Mountain View, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
Some embodiments include a method of generating a compatibility score for a grouping of objects based on correlations between attributes of the objects. An example grouping is a pair of user and ad. The method may be implemented using a multi-threaded pipeline architecture that utilizes a learning model to compute the compatibility score. The learning model determines correlations between a first object's attributes (e.g., user's liked pages, user demographics, user's apps installed, pixels visited, etc.) and a second object's attributes (e.g., expressed or implied). Example expressed attributes can be targeting keywords; example implied attributes can be object IDs associated with the ad.