The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 13, 2021
Filed:
Feb. 20, 2018
Facebook, Inc., Menlo Park, CA (US);
Raghavendra Rao Donamukkala, San Jose, CA (US);
Zheng Chen, Mountain View, CA (US);
Toby Jonas F Roessingh, Woodside, CA (US);
Shyamsundar Rajaram, San Francisco, CA (US);
Leon R Cho, Chicago, IL (US);
FACEBOOK, INC., Menlo Park, CA (US);
Abstract
The present disclosure is directed toward systems and methods for optimizing view-through conversion rates. For example, systems and methods described herein train and utilize a machine learning model that predicts whether providing a digital impression to a particular networking system user will result in a conversion. Systems and methods described herein identify view-through conversions by generating a vector associated with the provision of a digital impression to a networking system user and receiving third-party conversion information during an attribution window. The systems and methods described herein then utilize the vector and conversion information to train the machine learning model to predict future conversions.