Zheng Chen

Title: Innovations of Inventor Zheng Chen

Introduction

Zheng Chen is a notable inventor based in Mountain View, CA (US). He has made significant contributions to the field of online systems and machine learning, holding a total of 4 patents. His work focuses on optimizing conversion rates and improving user interactions in digital environments.

Latest Patents

Zheng Chen's latest patents include innovative systems designed to enhance conversion optimization. One of his patents, titled "Conversion optimization with long attribution window," describes an online system that optimizes for longer attribution window conversions using an additive decomposition model. This system predicts the probability of a predefined action occurring based on user interactions with content items. It computes both short-term and long-term conversion probabilities to provide a comprehensive understanding of user behavior.

Another significant patent is "Optimizing conversion rates for impressions provided in a networking system." This patent outlines methods for training a machine learning model to predict whether a digital impression will lead to a conversion. By generating vectors associated with digital impressions and utilizing third-party conversion information, the system can effectively identify view-through conversions and enhance future predictions.

Career Highlights

Zheng Chen has worked with prominent companies such as Facebook, Inc. and Meta Platforms, Inc. His experience in these leading tech firms has allowed him to develop and refine his innovative ideas in the realm of digital marketing and user engagement.

Collaborations

Throughout his career, Zheng has collaborated with talented individuals, including Shyamsundar Rajaram and Pradheep K Elango. These collaborations have contributed to the advancement of his projects and the successful implementation of his patented technologies.

Conclusion

Zheng Chen's contributions to the field of online systems and machine learning demonstrate his commitment to innovation and excellence. His patents reflect a deep understanding of user behavior and the potential for optimizing digital interactions. His work continues to influence the industry and pave the way for future advancements.