This inventor holds 7 USPTO granted patents and 10 published patent applications. Top assignees: The Nielsen Comapny (US), LLC, Nielsen Consumer LLC, The Nielson Company (US), LLC. Active years: 2012-2022.
Location History:
- Deerfield, IL (US) (2012 - 2018)
- Cedar Park, TX (US) (2019 - 2022)
Company Filing History:
5 out of 2,259 
1 out of 74 
1 out of 22 Years Active: 2012-2022
Title: Michael John Zenor: Innovator in Retail Pricing and Targeted Advertising
Introduction
Michael John Zenor is a notable inventor based in Cedar Park, TX (US). He holds a total of 7 patents that focus on innovative methods and systems in retail pricing strategies and targeted advertising. His work has significantly contributed to the fields of marketing and consumer behavior analysis.
Latest Patents
Zenor's latest patents include "Methods and apparatus to identify retail pricing strategies." This invention discloses an apparatus that calculates a pricing strategy variable based on sales data from a store. It also includes an index creator that generates a pricing index by comparing this variable against aggregated data from multiple stores. Additionally, he has developed "Systems and methods to select targeted advertising." This patent outlines a system that accesses household purchase data to determine consumer segments and select advertisements based on opportunity metrics.
Career Highlights
Throughout his career, Zenor has worked with reputable companies such as The Nielsen Company, LLC. His experience in these organizations has allowed him to refine his skills in data analysis and consumer insights, further enhancing his innovative contributions.
Collaborations
Zenor has collaborated with notable professionals in his field, including Frank W. Piotrowski and Mitchel Kriss. These collaborations have likely enriched his work and expanded the impact of his inventions.
Conclusion
Michael John Zenor is a distinguished inventor whose work in retail pricing and targeted advertising continues to influence the industry. His innovative patents and career achievements reflect his commitment to advancing technology in marketing strategies.