The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 26, 2014
Filed:
Apr. 25, 2008
William J. Dupré, Downers Grove, IL (US);
Matthew C. Cakora, Plainfield, IL (US);
Daniel G. Brown, Buffalo Grove, IL (US);
Michael J. Zenor, Deerfield, IL (US);
Frank W. Piotrowski, Arlington Heights, IL (US);
William J. Dupré, Downers Grove, IL (US);
Matthew C. Cakora, Plainfield, IL (US);
Daniel G. Brown, Buffalo Grove, IL (US);
Michael J. Zenor, Deerfield, IL (US);
Frank W. Piotrowski, Arlington Heights, IL (US);
The Nielsen Company (US), LLC, Schaumburg, IL (US);
Abstract
Methods and apparatus to monitor in-store media and consumer traffic related to retail environments are disclosed herein. In a disclosed example method to monitor a monitored establishment, a survey is presented to an auditor and a user-provided survey response is received indicative of a condition in a monitored establishment that affects an accuracy of shopper count information provided by the auditor. Instructions are displayed to the auditor to sequentially move to a plurality of predetermined locations in the monitored establishment and collect a shopper count corresponding to each of the predetermined locations. The example method also involves receiving and storing each of the plurality of shopper counts.