The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 05, 2019
Filed:
May. 25, 2018
The Nielsen Company (Us), Llc, New York, NY (US);
Michael John Zenor, Cedar Park, TX (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Systems and methods to select targeted advertising for display are disclosed. An example system to select a targeted advertisement includes an opportunity calculator to assign a household to a consumer segment based on (1) geodemographic characteristics of the household and (2) characteristics of the consumer segment. The example system also includes a collaborative filter to: determine, for the consumer segment assigned to the household, a relationship metric between purchases of a first product and purchases of a second product; determine an expected consumption of the first product by the household based on (1) the relationship metric and (2) actual consumption of the first product by the household; determine an opportunity metric based on a quantity difference between the expected consumption of the first product by the household and the actual consumption of the first product by the household; and improve advertising resource utilization by permitting exposure of the targeted advertisement to the household when the opportunity metric satisfies a threshold, wherein at least one of the collaborative filter, or the opportunity calculator is implemented using a processor.