Enter inventor name

Matthew George Grover

USPTO Granted Patents = 55 (Patent Applications = 15)

Average Co-Inventor Count = 1.2

ph-index = 2

Forward Citations = 20(Granted Patents)

Forward Citations (Not Self Cited) = 8(Dec 10, 2025)

Inventors with similar research interests:

Location History:

San Jose, CA (US) (2023)
Cardiff, GB (2017 - 2024)

Company Filing History:

The Nielsen Comapny (us), LLC

Years Active: 2017-2025

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Areas of Expertise:

Content Modification

Dynamic Content Replacement

Advertisement Placement

Viewer Behavior Analysis

Broadcast Schedule Optimization

Supplemental Content Management

Real-Time Content Delivery

Objectionable Content Replacement

User Experience Analysis

Volume Level Adjustment

Testing and Reporting Features

Household Coordination

55 patents (USPTO):Sort by Forward CitationsExplore Patents

1. 12380464 - Real-time guaranteed campaign delivery optimization using broadcast schedules and historic viewing data (2025-08-05),

2. 12323654 - Advertisement placement for stream media (2025-06-03),

3. 12309451 - Dynamic replacement of objectionable content in linear content streams (2025-05-20),

4. 12212795 - Content-modification system with probability-based selection feature (2025-01-28),

5. 12200301 - Replacement of digital content in data streams (2025-01-14),

6. 12075108 - Content-modification system with unscheduling feature (2024-08-27),

7. 12035003 - Content-modification system with user experience analysis feature (2024-07-09),

8. 12028561 - Advanced creation of slightly-different-duration versions of a supplemental content segment, and selection and use of an appropriate-duration version, to facilitate dynamic content modification (2024-07-02),

9. 12010376 - Content modification system with technical characteristic-based selection feature (2024-06-11),

10. 12003812 - Content-modification system with feature for controlling viewer exposure to spoilers in advertisements (2024-06-04),

11. 11962870 - Content-modification system with quiet content detection feature (2024-04-16),

12. 11962839 - Content-modification system with testing and reporting feature (2024-04-16),

13. 11924480 - Content-modification system with system resource request feature (2024-03-05),

14. 11922458 - Content modification system with viewer behavior-based content delivery selection feature (2024-03-05),

15. 11917231 - Real-time altering of supplemental content duration in view of duration of modifiable content segment, to facilitate dynamic content modification (2024-02-27),

Title: Matthew George Grover: The Innovative Mind Behind Content-Modification Systems

Introduction:

Matthew George Grover, a talented inventor based in Cardiff, GB, is making waves in the field of content-modification systems. With an impressive portfolio of 50 patents, Grover is known for his groundbreaking work in creating systems that enhance user experiences through innovative technologies.

Latest Patents:

1. Content-modification system with unscheduling feature: Grover's patent introduces a method for modifying content presentation by determining intervals for modification, retrieving supplemental content, and unscheduling modification operations when necessary.

2. Content-modification system with user experience analysis feature: Another patent by Grover focuses on analyzing content-modification operation channel-change rates to optimize user experiences by preventing certain devices from carrying out future modification operations.

Career Highlights:

Grover has made significant contributions to companies such as Roku, Inc. and The Nielsen Company (US), LLC. His expertise and innovative solutions have helped these companies stay at the forefront of technological advancements in content delivery and user experience optimization.

Collaborations:

Throughout his career, Grover has collaborated with esteemed professionals in the industry, including Stefanos Christakis Liassides and Matthew Simon Pearce. Together, they have worked on cutting-edge projects that have shaped the landscape of content-modification systems.

Conclusion:

Matthew George Grover's passion for innovation and dedication to improving user experiences have cemented his reputation as a leading inventor in the field of content-modification systems. With a proven track record of success and a knack for pushing boundaries, Grover continues to inspire and drive technological advancements in the industry.

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