The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 05, 2024
Filed:
Sep. 15, 2022
Applicant:
Roku, Inc., San Jose, CA (US);
Inventor:
Matthew George Grover, Cardiff, GB;
Assignee:
Roku, Inc., San Jose, CA (US);
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0272 (2023.01); G06Q 30/0273 (2023.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0247 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0272 (2013.01); G06Q 30/0273 (2013.01); H04N 21/812 (2013.01);
Abstract
A method includes determining, by a computing system, a probability of whether at least a threshold portion of a particular advertisement will be presented on a particular content presentation device, and a cost associated with presentation of the particular advertisement on the particular content presentation device. The computing system calculates an expected revenue associated with presentation of the particular advertisement based on the probability and the cost. When the expected revenue exceeds a threshold revenue, the computing system communicates the particular advertisement to the particular content presentation device.