The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 05, 2025
Filed:
Nov. 05, 2020
Roku, Inc., San Jose, CA (US);
Matthew Grover, Cardiff, GB;
Roku, Inc., San Jose, CA (US);
Abstract
In one aspect, an example method includes (i) determining an estimated number of replacement advertisement segment viewings remaining before an end date of a first advertising campaign; (ii) determining a number of impressions remaining for the first advertising campaign in order to reach a guaranteed total; (iii) determining, using the estimated number of replacement advertisement segment viewings and the number of impressions remaining, a first value of serving a first replacement advertising segment corresponding to the first advertising campaign to a content-presentation device; (iv) determining a second value of serving a second replacement advertisement segment corresponding to a second advertising campaign to the content presentation device; (v) selecting the first replacement advertisement segment rather than the second replacement advertisement segment based on the first value being greater than the second value; and (vi) causing the first replacement advertisement segment to be transmitted to the content-presentation device.