The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 03, 2025

Filed:

Dec. 20, 2022
Applicant:

Roku, Inc., San Jose, CA (US);

Inventor:

Matthew Grover, Cardiff, GB;

Assignee:

Roku, Inc., San Jose, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04N 21/2343 (2011.01); H04N 21/262 (2011.01); H04N 21/433 (2011.01); H04N 21/438 (2011.01); H04N 21/44 (2011.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44016 (2013.01); H04N 21/812 (2013.01); H04N 21/8456 (2013.01);
Abstract

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for coordinating the display of advertisements for steam media. A media device can display onto a display device multiple segments of a content segment from a source device, where the multiple segments of the content segment can be separated by unequal time durations for advertisement placements, while the multiple segments of the content segment can be separated by equal time durations when the multiple segments of the content segment are generated by a source device.


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