Roku, Inc.

The Nielsen Comapny (us), LLC

Sorenson Media, Inc.

Matthew George Grover

Stefanos Christakis Liassides

Steven Michael Cormie

Matthew Simon Pearce

Andrew Laurence Ashbacher

Nick Hammett

In one aspect, an example method includes (i) determining an estimated number of replacement advertisement segment viewings remaining before an end date of a first advertising campaign; (ii) determining a number of impressions remaining for the first advertising campaign in order to reach a guaranteed total; (iii) determining, using the estimated number of replacement advertisement segment viewings and the number of impressions remaining, a first value of serving a first replacement advertising segment corresponding to the first advertising campaign to a content-presentation device; (iv) determining a second value of serving a second replacement advertisement segment corresponding to a second advertising campaign to the content presentation device; (v) selecting the first replacement advertisement segment rather than the second replacement advertisement segment based on the first value being greater than the second value; and (vi) causing the first replacement advertisement segment to be transmitted to the content-presentation device.

Real-time guaranteed campaign delivery optimization using broadcast schedules and historic viewing data

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for coordinating the display of advertisements for steam media. A media device can display onto a display device multiple segments of a content segment from a source device, where the multiple segments of the content segment can be separated by unequal time durations for advertisement placements, while the multiple segments of the content segment can be separated by equal time durations when the multiple segments of the content segment are generated by a source device.

Advertisement placement for stream media

A method and system for controlling whether to have a content-presentation device dynamically replace a modifiable content segment, such as a replaceable ad, that is upcoming on a channel being received by the content-presentation device. An example method includes a computing system determining, based on objectionable-content data established from user input and/or channel-changing history, whether the modifiable content segment is objectionable as to the content-presentation device. And the example method then includes, based at least on the determination of whether the determined modifiable content segment is objectionable as to the content-presentation device, the computing system controlling whether to have the content-presentation device dynamically replace the modifiable content segment with a replacement content segment.

Dynamic replacement of objectionable content in linear content streams

In one aspect, a method includes identifying an upcoming content modification opportunity on a channel. The method also includes responsive to identifying the upcoming content modification opportunity on the channel, identifying a group of multiple content-presentation devices tuned to the channel. The method also includes for each content-presentation device in the identified group, determining a respective probability of that content-presentation device successfully performing a respective content-modification operation in connection with the identified upcoming content modification opportunity on the channel. The method also includes using at least the determined probabilities as a basis to select, from among the content-presentation devices in the identified group, a subgroup of content-presentation devices. The method also includes performing actions that facilitate causing each of at least some of the content-presentation devices in the selected subgroup to perform a respective content-modification operation in connection with the identified upcoming content modification opportunity on the channel.

Content-modification system with probability-based selection feature

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for replacing digital content. An example embodiment operates by detecting a segment of a data stream to be output by a media device and generating a fingerprint of digital content corresponding to the segment using automatic content recognition (ACR). The example embodiment further operates by comparing the fingerprint with a plurality of fingerprints of a plurality of digital content, identifying a matched fingerprint of a matched digital content, and comparing metadata of the matched digital content with metadata of a restricted digital content. The example embodiment further operates by determining that the digital content corresponding to the segment is blocked from being output by the media stream and replacing the digital content with new digital content in the segment.

Replacement of digital content in data streams

In one aspect, a method includes a content-presentation device determining first and second intervals during which presentation of received content is modifiable, and transmitting first and second requests for first and second supplemental content. A link to content in a playlist may be received, the playlist including first supplemental content followed immediately by second supplemental content. The link may be used to retrieve the first supplemental content, which may be presented in a first modification operation during the first interval. Before completing the first modification operation, the content-presentation device may use the link to start retrieving the second supplemental content for a second modification operation scheduled immediately following the first modification operation, and may determine that while less than a threshold portion of the first modification operation remains incomplete, retrieval of the second supplemental content is also incomplete. The content-presentation device may then unschedule the second content-modification operation.

Content-modification system with unscheduling feature

In one aspect, a method includes determining a content-modification operation channel-change rate for a group of content-presentation devices having a common content-presentation device attribute; comparing the content-modification operation channel-change rate with a baseline channel-change rate; determining that a result of the comparing satisfies a threshold condition; and based on determining that the result of the comparing satisfies the threshold condition, preventing at least one content-presentation device of the group of content-presentation devices from carrying out a future content-modification operation.

Content-modification system with user experience analysis feature

A method and system for aligning the duration of supplemental content with the duration of modifiable content in content modification operations. An example method includes determining a duration of a modifiable content segment in a media sequence being received by a content-presentation device. The example method then includes identifying a supplemental content segment to replace the modifiable content segment and selecting from a predefined set of multiple different-duration versions of the identified supplemental content segment, a particular instance of the identified supplemental content segment based on the particular instance of the identified supplemental content segment having a duration closest to the determined duration of the modifiable content segment. The method further includes causing the selected particular instance of the identified supplemental content segment to be transmitted to the content-presentation device to facilitate dynamic replacement of the supplemental content segment with the particular instance of the identified supplemental content segment.

Advanced creation of slightly-different-duration versions of a supplemental content segment, and selection and use of an appropriate-duration version, to facilitate dynamic content modification

In one aspect, a method includes receiving, by a content-management system and from a content-presentation device, a request for supplemental content, such as a replacement advertisement. The content-management system may then determine a technical characteristic of the content-presentation device and select supplemental content based at least in part on at least the determined technical characteristic of the content-presentation device. The content-management system may then cause the selected supplemental content to be transmitted to the content-presentation device to facilitate the content-presentation device performing a content modification operation.

Content modification system with technical characteristic-based selection feature

In one aspect, a method includes receiving a request for supplemental content for use by a content-presentation device in performing a content-modification operation relative to a modifiable content-segment that the content-presentation device is scheduled to receive. The method also includes determining that the modifiable content-segment comprises a promotional advertisement for a content series. The method also includes identifying content that the promotional advertisement spoils from the content series. The method also includes based on historical content consumption data associated with the content-presentation device, determining that the content-presentation device has presented less than a predefined threshold amount of the identified content. The method also includes in response to determining that the content-presentation device has presented less than the predefined threshold amount of the identified content, performing an action that facilitates the content-presentation device replacing the modifiable content-segment with supplemental content.

Content-modification system with feature for controlling viewer exposure to spoilers in advertisements

In one aspect, an example method includes (i) determining, by a content-presentation device, a media-device loudness of content that is provided to the content-presentation device by a media device, with the content portion being provided to the content-presentation device prior to an upcoming content-modification opportunity; (ii) determining, by the content-presentation device, that the media-device loudness is less than a threshold; (iii) based on determining that the media-device loudness is less than the threshold, obtaining, by the content-presentation device, a reference loudness of the content portion; and (iv) using, by the content-presentation device, the reference loudness as a basis for determining whether or not to carry out a content-modification operation in connection with the upcoming content-modification opportunity.

Content-modification system with quiet content detection feature

In one aspect, a method is disclosed. The method includes identifying, by a content-presentation device, an upcoming content modification opportunity on an identified channel, where the identified upcoming content modification opportunity relates to a modifiable content-segment. The method also includes receiving, by the content-presentation device, the modifiable content-segment. The method further includes performing, by the content-presentation device, a set of operations to prepare the content-presentation device to perform a content-modification operation in connection with the identified upcoming content modification opportunity on the identified channel. The method additionally includes receiving, by the content-presentation device, an instruction to operate in a test mode. The method also includes responsive to receiving the instruction, outputting, by the content-presentation device, for presentation the modifiable content-segment without a modification that relates to supplemental content. The method further includes transmitting, by the content-presentation device, reporting data related to the performed set of operations.

Content-modification system with testing and reporting feature

A method includes determining, by a computing system, a probability of whether at least a threshold portion of a particular advertisement will be presented on a particular content presentation device, and a cost associated with presentation of the particular advertisement on the particular content presentation device. The computing system calculates an expected revenue associated with presentation of the particular advertisement based on the probability and the cost. When the expected revenue exceeds a threshold revenue, the computing system communicates the particular advertisement to the particular content presentation device.

Content modification system with viewer behavior-based content delivery selection feature

In one aspect, a method includes identifying an upcoming content modification opportunity on a channel. The method also includes responsive to identifying the upcoming content modification opportunity on the channel, identifying a group of multiple content-presentation devices tuned to the channel. The method also includes using, at least in part, an amount of content-presentation devices in the identified group as a basis to determine an amount of system resources to request. The method also includes requesting the determined amount of system resources for use in performing actions that facilitate at least a portion of the content-presentation devices in the identified group performing respective content-modification operations.

Content-modification system with system resource request feature

A method and system for adjustment of replacement content duration in content modification operations. An example method includes determining a duration of a modifiable content segment in a media sequence being received by a content-presentation device. The example method then includes selecting a supplemental content segment based on the selected supplemental content segment having a duration within a predefined threshold range of the determined duration of the modifiable content segment. The example method further includes altering the duration of the selected supplemental content segment to be the same as the duration of the modifiable content segment. And, the example method includes causing the altered supplemental content segment to be transmitted to the content-presentation device to facilitate dynamic replacement of the modifiable content segment with the altered supplemental content segment.

Growing community of inventors

Cardiff, United Kingdom

Matthew George Grover