Company Filing History:
Years Active: 2015-2025
Title: Choongkoo Lee: Innovator in Media Meter Data Assignment
Introduction
Choongkoo Lee is a prominent inventor based in Schaumburg, IL (US), known for his contributions to the field of media measurement technology. With a total of seven patents to his name, Lee has made significant advancements in methods and apparatus for assigning viewers to media meter data.
Latest Patents
Lee's latest patents focus on innovative methods and apparatus designed to assign viewers to media meter data. These patents disclose an apparatus that includes processor circuitry capable of executing computer-readable instructions. The technology identifies a candidate household from a plurality of second households to associate with a first household. This association is based on an analysis of the duration of time media was presented by various media presentation devices. The system matches panelists from the first household with those from the candidate household and imputes respective portions of viewing time based on exposure to the media.
Career Highlights
Choongkoo Lee is currently employed at The Nielsen Company (US), LLC, where he continues to develop and refine technologies related to media measurement. His work has been instrumental in enhancing the accuracy and efficiency of viewer data assignment.
Collaborations
Lee collaborates with notable colleagues, including Balachander Shankar and Molly Poppie, who contribute to the innovative environment at The Nielsen Company.
Conclusion
Choongkoo Lee's work in media meter data assignment exemplifies the intersection of technology and viewer analytics. His patents reflect a commitment to improving media measurement systems, making him a key figure in this evolving field.
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