The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 29, 2022
Filed:
Aug. 20, 2020
The Nielsen Company (Us), Llc, New York, NY (US);
Samantha M. Mowrer, Chicago, IL (US);
Molly Poppie, Arlington Heights, IL (US);
Balachander Shankar, Tampa, FL (US);
Ieok Hou Wong, Bronx, NY (US);
Choongkoo Lee, Schaumburg, IL (US);
Xiaoqi Cui, Darien, IL (US);
David J. Kurzynski, South Elgin, IL (US);
Richard Peters, New York, NY (US);
Remy Spoentgen, Tampa, IL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory, and a processor to execute instructions to: determine first probabilities for first panelists in a first household based on a first number of minutes of first media presented by a first media presentation device monitored by a first meter, determine second probabilities for second panelists in a plurality of second households based on a second number of minutes of second media presented by second media presentation devices monitored by a plurality of second meters, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of second households to associated with the first household, and impute respective portions of the first number of minutes to corresponding ones of the first panelists when monitored behavior of the candidate household matches monitored behavior of the first household.