Company Filing History:
39 out of 2,161 
1 out of 22 Years Active: 2015-2025
Title: Unveiling Inventor Balachander Shankar: A Leader in Media Technology Innovations
Introduction:
Balachander Shankar, a prolific inventor based in Tampa, FL, has made a mark in the field of media technology with a staggering 32 patents to his credit. His innovative solutions have revolutionized how audience ratings are determined and how on/off states of media presentation devices are modeled.
Latest Patents:
Balachander Shankar's latest patents showcase his ingenuity in the realm of media technology. One such invention includes methods and apparatus to structure processor systems to determine total audience ratings. This innovation involves generating audience sizes for media accessed across different platforms and determining total audience ratings with precision.
Another notable patent by Shankar is related to modeling on/off states of media presentation devices based on return path data. This invention facilitates the estimation of when a media device is powered on by analyzing tuning segments and return path data, offering valuable insights into user behavior.
Career Highlights:
Having worked at renowned companies like The Nielsen Company, LLC, Balachander Shankar has honed his skills and expertise in media technology innovations. His contributions to the field have not only advanced audience measurement techniques but also paved the way for more sophisticated media modeling approaches.
Collaborations:
Throughout his career, Balachander Shankar has collaborated with esteemed professionals in the industry. Among his coworkers are David J. Kurzynski and Jonathan Lee Sullivan, individuals who have shared his passion for pushing the boundaries of media technology innovation.
Conclusion:
Inventor Balachander Shankar's relentless pursuit of innovation and his groundbreaking patents in media technology underscore his significant contributions to the industry. His inventive spirit and collaborative efforts continue to inspire advancements in audience measurement and media device modeling, solidifying his reputation as a trailblazer in the field.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.