The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 16, 2024
Filed:
Dec. 07, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
David J. Kurzynski, South Elgin, IL (US);
Fatemehossadat Miri, Chicago, IL (US);
Rachel Worth Olson, Elk Grove Village, IL (US);
Peter Schnatz, New York, NY (US);
Balachander Shankar, Tampa, FL (US);
Samantha M. Mowrer, San Francisco, CA (US);
Michael Grotelueschen, Chicago, IL (US);
Zachary Zofrea, St Petersburg, FL (US);
Arijit Jha, Chicago, IL (US);
Robert Gottesman, Santa Monica, CA (US);
Michael Evan Anderson, Chicago, IL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems, and articles of manufacture are disclosed to determine total audience ratings. An example apparatus includes metrics generator circuitry to generate a first audience size for media accessed by first devices of a first media platform at a first level of aggregation, the first level of aggregation corresponding to the media accessed on a first television network and on a first website, generate a second audience size for the media accessed by the first devices of the first media platform at a second level of aggregation, the second level of aggregation corresponding to the media accessed on the first television network and accessed on the first website and a second website, comparator circuitry to compare the first audience size to the second audience size, adjustor circuitry to reduce the first audience size based on the second audience size, and audience determination circuitry to determine a total audience size.