The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 14, 2025
Filed:
Sep. 01, 2023
The Nielsen Company (Us), Llc, New York, NY (US);
Samantha M. Mowrer, Chicago, IL (US);
Molly Poppie, Arlington Heights, IL (US);
Balachander Shankar, Tampa, FL (US);
Ieok Hou Wong, Bronx, NY (US);
Choongkoo Lee, Schaumburg, IL (US);
Xiaoqi Cui, Darien, IL (US);
David J. Kurzynski, South Elgin, IL (US);
Richard Peters, New York, NY (US);
Remy Spoentgen, Tampa, IL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes processor circuitry to execute computer readable instructions to at least: identify a candidate household from a plurality of second households to associate with a first household based on an analysis of a first duration of time first media was presented by a first media presentation device and a second duration of time second media was presented by second media presentation devices; match different ones of first panelists of the first household with matching ones of second panelists of the candidate household; and impute respective portions of the first duration of time to the different ones of the first panelists based on portions of the second duration of time for which the matching ones of the second panelists of the candidate household were exposed to the second media.