Bronx, NY, United States of America

Ieok Hou Wong

USPTO Granted Patents = 5 

Average Co-Inventor Count = 9.0

ph-index = 2

Forward Citations = 13(Granted Patents)


Company Filing History:


Years Active: 2019-2025

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5 patents (USPTO):

Title: Innovations of Ieok Hou Wong

Introduction

Ieok Hou Wong is a notable inventor based in Bronx, NY (US). He has made significant contributions to the field of media measurement technology. With a total of 5 patents to his name, Wong's work focuses on methods and apparatuses that enhance the accuracy of viewer data assignment.

Latest Patents

Wong's latest patents include innovative methods and apparatus to assign viewers to media meter data. These patents disclose an apparatus that utilizes processor circuitry to execute computer-readable instructions. The system identifies candidate households from a plurality of second households to associate with a first household. This is based on an analysis of the duration of time media was presented by various media presentation devices. The technology matches panelists from different households and imputes respective portions of viewing time based on exposure to media.

Career Highlights

Wong is currently employed at The Nielsen Company (US), LLC, where he continues to develop and refine his innovative ideas. His work is instrumental in improving the methodologies used in media consumption analysis. Wong's contributions have helped shape the way viewer data is collected and interpreted in the industry.

Collaborations

Some of Wong's coworkers include Samantha M Mowrer and Molly Poppie. Their collaborative efforts contribute to the advancement of media measurement technologies.

Conclusion

Ieok Hou Wong's innovative work in media measurement technology has established him as a key figure in the field. His patents reflect a commitment to enhancing the accuracy of viewer data assignment, which is crucial for the media industry.

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