The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 25, 2020
Filed:
Jan. 29, 2019
The Nielsen Company (Us), Llc, New York, NY (US);
Samantha M. Mowrer, Chicago, IL (US);
Molly Poppie, Arlington Heights, IL (US);
Balachander Shankar, Tampa, FL (US);
Ieok Hou Wong, Bronx, NY (US);
Choongkoo Lee, Schaumburg, IL (US);
Xiaoqi Cui, Darien, IL (US);
David J. Kurzynski, South Elgin, IL (US);
Richard Peters, New York, NY (US);
Remy Spoentgen, Tampa, IL (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory to store instructions, and a processor to execute the instructions to at least: determine first probabilities for first panelists in a media meter household during a first set of time periods, determine second probabilities for second panelists in a plurality of learning households during a second set of time periods, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of learning households to associated with the media meter household, and impute ones of the first number of minutes to individual ones of the first panelists when second panelist behavior data associated with the candidate household indicates activity during one of the second set of time periods that matches activity in the media meter household during one of the first set of time periods.