The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 10, 2015
Filed:
Jun. 24, 2014
The Nielsen Company (Us), Llc, Schaumburg, IL (US);
Balachander Shankar, Tampa, FL (US);
Molly Poppie, Arlington Heights, IL (US);
David J Kurzynski, South Elgin, IL (US);
Jarrett Garcia, Elgin, IL (US);
Lukasz Chmura, Chicago, IL (US);
Huaxin You, Princeton Junction, NJ (US);
Peter Doe, Ridgewood, NJ (US);
Christine Bourquin, Wheeling, IL (US);
Timothy Dolson, Palm Harbor, FL (US);
Xiaoqi Cui, Darien, IL (US);
Choongkoo Lee, Schaumburg, IL (US);
Remy Spoentgen, Tampa, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to characterize households with media meter data. An example method includes identifying, with a processor, a target set of household categories associated with a target research geography, when a quantity of households within the target research geography representing the target set of household categories does not satisfy a threshold value, generating a first subset of categories and a second subset of categories from the target set of household categories, identifying a first set of households representing the first subset of categories from the target set of household categories and identifying an associated total number of household tuning minutes and a total number of household exposure minutes associated therewith, for each category in the second subset of categories from the target set of household categories, calculating a household tuning proportion and an exposure proportion, the household tuning proportion and exposure proportion based on the total number of household tuning minutes and exposure minutes, respectively, and calculating the panelist behavior probability based on the exposure proportion and the household tuning proportion.