Russell Kevin Ketchum is a notable inventor based in Newport Beach, CA (US). He has made significant contributions to the field of advertising technology, holding a total of 11 patents. His work focuses on enhancing the effectiveness of advertisements through innovative methods and systems.

Latest Patents

Among his latest patents is a method for estimating off-line advertising impressions. This computer-implemented method monitors the effectiveness of advertisements broadcast by detecting when an advertisement has aired. It subsequently tracks network activity to establish a quantitative relationship between the advertisement's airing and listener engagement. Another significant patent involves media play optimization. This system allows users to automatically schedule media plays based on specified criteria, such as times, stations, and external conditions like weather or events. The system assesses relevant information to determine if the criteria for media play are met, ensuring optimal scheduling.

Career Highlights

Russell Ketchum has built a successful career at Google Inc., where he continues to innovate in the advertising technology space. His work has not only advanced the field but has also provided valuable tools for advertisers seeking to maximize their reach and effectiveness.

Collaborations

Throughout his career, Ketchum has collaborated with notable individuals in the industry, including Chad Steelberg and Ryan Steelberg. These collaborations have further enriched his contributions to advertising technology.

Conclusion

Russell Kevin Ketchum stands out as a key figure in the realm of advertising innovation. His patents and work at Google Inc. reflect his commitment to enhancing advertising effectiveness through technology.

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