The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 26, 2013
Filed:
Apr. 14, 2008
John B. Park, Irvine, CA (US);
Chad E. Steelberg, Newport Beach, CA (US);
Ryan S. Steelberg, Irvine, CA (US);
Russell K. Ketchum, Newport Beach, CA (US);
John B. Park, Irvine, CA (US);
Chad E. Steelberg, Newport Beach, CA (US);
Ryan S. Steelberg, Irvine, CA (US);
Russell K. Ketchum, Newport Beach, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A computer-implemented method for monitoring the effectiveness of advertisements broadcast is described. The method includes detecting that an advertisement has been aired by a broadcast station, monitoring a network for a duration subsequent to the airing of the advertisement for activity attributable to the airing of the advertisement, and developing a quantitative relationship between the activity and a number of listeners of the advertisement.